Love fest or simply no, this was never going to be a Steve and Woz minute of geek kinship. This was business from your start-and while Noel understands it now (Jimmy needed to "own both ends, " he says), Monster didn't show significantly acumen when it mattered. Monster wanted to jumpstart its headphone business. Badly. In the turmoil of the mid-00s, Dre and Jimmy necessary to find something other in comparison with records to monetize. Badly. But the money arrangement was destined being dominated by Iovine, a man who'd gone head to head with Steve Jobs, and ran a tunes empire-not some small custom cable firm. The Monsters knew when they could harness Dre's "entertainment and sports" contacts they could launch their company into your mainstream. They were right, but they were also woefully underprepared for the path to success; in the process, they blew almost every single business decision possible.
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