Monster received some money as part of the breakup-more severance payment than cash-out-and Beats walked apart with everything: all of Monster's sound work, every single patent, the trademarked design, and more than everything else, the name. Iovine had once struggled with Monster to scrub its name over very packaging of the headphones it'd designed-he wanted 'Beats By Dre' within the box and nothing else. No Monster logo. No mention of Monster whatsoever. With the HTC offer, Monster was out for good in every possible means, unable to use the technology it designed to compete against the leviathan it'd helped birth. The same year Surpasses Electronics dropped Monster, the company put in place $519 million in product sales (versus $298 4 seasons before), capturing a commanding 64% of the "premium" headphone market ($100 as well as higher). That's beyond a fad-that's any conquest.
Monster Executive Beats Black |
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发表于 2013-10-19 09:37:59
