The item worked. Disposable income was discarded in the hundreds upon hundreds of millions. "Kids did go into a Best Buy and bought Beats not because it sounded cool, but because it made them look cool, " admits Kevin. The Lees were putting their audiophilic necks at stake to prop up that which was, essentially, a fashion company. Beats' dominance is clear once you walk down an United states sidewalk-the Bs swarm. Jimmy and Dre took decent headphones that can swamp your ears with low-end, isolate you from block noise, and keep your skull relatively comfortable after a long walk, and made all of these qualities irrelevant under a sheen of rapper-lure. Beats might be overblown as well as overpriced, but these weren't trainers, they were complex, miniaturized electronics. They were engineering projects that took millions of dollars, dozens of prototypes, and years of back-and-forth hassling coming from Iovine to Kevin Lee to finesse.
Pro Beats High Performance Professional Headphones With White |